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WHAT TO CONSIDER WHEN ORGANISING A PRODUCT LAUNCH

Product launches are nuanced and multi-layer productions. There are many advertising stages from conceptualization to post-launch engagement. But the single most important moment of introducing a product is the product launch event. The event officially announces the product’s availability and is intended to bring enthusiasm to a fever pitch. The ideal product launch event is …

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HOW TO ENCOURAGE SOCIAL DISTANCING AT YOUR FUTURE EVENT

  This year, businesses of every variety turned to creative solutions to keep themselves afloat. The events industry, thanks to limits on crowds, social interactions, games, and gatherings, has had to evolve and adapt in ways many of us never even thought was possible. Events that center on large, in-person components have naturally been hard …

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The Restaurant Show 2021

The Restaurant Show provides a unique meeting place for exhibitors, who are offering products and services for restaurant build, design, equipment and technology sectors, to meet key decision makers and professionals. A one-of-a-kind event that offered unlimited opportunities to network with thousands of buyers and business partners in the Middle East.   In 2021, the …

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Arab Health 2021

Arab Health, the largest exhibition for healthcare and trade professionals in the MENA region, has announced that its 2021 edition will include a four-day live event taking place at the Dubai World Trade Centre, 21-24 June, as well as a two-month-long series of online events running from 23 May to 22 July. Meanwhile, Medlab Middle East’s live …

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Going to a Food Trade Show? 5 Tips for Exhibiting Your Product So It Stands Out Above the Rest

When you exhibit at food trade shows, the sensory experience is just as important as the visuals you present. Can your trade show booth make your products look amazing and incorporate taste and smell? Follow these tips to build a display that draws booth visitors in and keeps them there for sampling! Design Your Booth …

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